When it comes to livestreaming, sports broadcasting is changing at an unprecedented pace. The blurring of lines between broadcast and digital has caused a seismic shift in the entertainment industry. With livestreaming’s expanding geographic footprint comes an opportunity to attract more eyeballs and revenue. How can sports broadcasting capitalize on this opportunity? Read on to find out how. This article will highlight three key areas that sport broadcasting must consider as it expands its reach.
Attracts younger fans
As the newest members of the 18-34 demographic, Gen Z has become the largest consumer cohort globally, with $140 billion in spending power alone. To reach Gen Zers, sports leagues and broadcasters must provide customized, customizable content. These digital natives grew up with computers, mobile devices and social media, and have distinctly different ways of viewing and engaging with sports. In this article, we’ll explore how 스포츠중계 can engage these fans and make them stay tuned for future games.
One of the ways that broadcasters can appeal to Gen Z is to include more data in their broadcasts. Incorporating more data can help them attract and retain young consumers. As more social media users access information, more personalized experiences are a possibility. In fact, the PGA recently launched a livestream that allows viewers to watch individual golfers. And if the NFL starts adopting similar methods to attract Gen Zers, there’s a high chance that more sports will follow suit.
Delivers exclusive content
In today’s age of personalized media, the way broadcast content is distributed is transforming beyond recognition. Consumers are demanding greater control over when, where, and how they consume their content. They also expect that content is available in a variety of formats and on multiple devices. Sports content service providers are striving to offer a seamless customer experience that meets these requirements. Here are four ways these companies are responding to these changes.
OTT platforms are becoming go-to destinations for viewers for live entertainment and sports. OTT platforms are direct-to-consumer, enabling them to influence end consumers more directly than traditional distribution methods. OTT platforms also deliver live content via IP, enabling consumers to watch their favorite sports on their own time or whenever they want. OTT providers provide services that make it easier for broadcasters to offer customized live sports and entertainment experiences to their customers.
Provides personalized content
Deloitte Consulting, which owns the national network TelevisaUnivision, has acquired NTC, a company that helps build and modernize media delivery. According to Michael Vovk, managing director of Deloitte Technology, Media, and Telecom, a turnkey solution for personalized content in live sports broadcasting will take hold within two to three years. In the meantime, broadcasters can leverage cloud technology and engineering developments to deliver the personalized content.
Social media is increasingly being used by younger viewers to follow and engage with sport content. The McKinsey report notes that younger viewers still follow sports and consume sports-related social media content. The report credits this as a key driver of success, but critics have criticized the final execution and the results of its approach. Regardless of what critics think, the report’s innovative approach deserves praise. Its results may surprise you.
Recent studies have shown that viewing live sporting events on social media platforms like Twitter, Facebook, and League Pass increases engagement. However, it is not clear why these social media platforms are a better choice for live sports broadcasting. This study is limited by its small sample size, and therefore the results may not be generalizable. Future studies could compare other sports, including NFL games aired on Amazon Prime. Furthermore, future research could compare how each platform influences online engagement.
Digital streaming of live sport events is a promising option for niche sports and women’s sports, and advances in technology have given sport leagues several new broadcast options. In addition, digital streaming means sport leagues can distribute content directly to their fans and increase engagement. One study examined how different broadcasting formats affected social media engagement. The presence of MVP and all-star players was found to positively influence post engagement. However, in the absence of MVP players and all-stars, broadcasts may need to look at how well social media sites are connected to game day.